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Meet Bobbie of Mellow Mellow fashion label!

January 31, 2019 3:10 pmby

Today we are talking to Bobbie from Mellow Mellow fashion label.

Tell us about your stall

I started the label because I couldn’t find the clothes I wanted to wear, I was looking for more outrageous clothing. Ever since I was a kid, I’ve had an interest in 60s-70s rock and roll psychedelic culture.

Is that your main inspiration?

Yeah, for sure. I guess more physically it comes from what those artists were wearing at the time. I pick colours, textures, patterns of the time. And I only listen to that music, so it’s a way for me to immerse myself in the time that I’m so far away from.

Everything you sell is handmade by you, from your original designs – why is that important to you?

Just because the fashion industry is one of the main culprits of the environmental crisis. I would feel guilty if I was producing any other way. I’d like my label to get bigger and maybe I wouldn’t be able to do all the sewing myself, but, no matter what, I will keep the production local. I can see myself employing mums who want to sew a bit at home on the side while they’re looking after babies, or older women who want to contribute – keeping it as local as possible.

What is your favourite piece?

Have to say the fluffy jackets. Because sometimes people refer to me as the fluffy jacket girl, but also I named the style after my father who passed away. He used to wear this exact style in the 70s in a burgundy jacket, and I’ve always wanted ones like this.

Find Bobbie’s unique designs at @mellowmellow.label or

SHNC thanks Alli Sebastian Wolf for interviewing Bobbie and taking the photo of her beautiful stall.